Double down on loyalty

Reward the world


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As loyalty has confronted sharp redefinitions in the post-pandemic era, companies have a unique opportunity to redefine what loyalty really means.

So, what does this next phase of loyalty look like?

Discover this, and much more, in our latest report as we hear from leading brands, to navigate the next phase of loyalty.

We are loyalty pioneers.

It’s in our DNA.


We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global. 

We’ve been doing it for 30 years.

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You might know

us from Avios


The currency that can be collected with everyday spending and redeemed on travel.

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  • Companies sign multi-year extension of their partnership, including successful British Airways American Express Co-brand Cards

London – Nov 7, 2025 – IAG Loyalty, the loyalty business of...

  • Every €2.50 in Tesco Clubcard vouchers can be converted into 600 Avios, the reward currency of AerClub, and redeemed on flights, upgrades, car hire and more
  • Just €17.50 in Tesco Clubcard vouchers...
  • Members of The British Airways Club can now redeem their Avios for savings on over 300 new products and travel accessories
  • Avios Shop will stock market-leading brands such as Apple, Antler,...
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Hear the latest news from IAG Loyalty

Your loyalty

journey starts here


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Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions

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Speak to an expert


Unlock your true value and enhance your loyalty offering

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Engage your employees


Motivate and incentivise your workforce with employee rewards

You're in

good company


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