Double down on loyalty

Reward the world


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As loyalty has confronted sharp redefinitions in the post-pandemic era, companies have a unique opportunity to redefine what loyalty really means.

So, what does this next phase of loyalty look like?

Discover this, and much more, in our latest report as we hear from leading brands, to navigate the next phase of loyalty.

We are loyalty pioneers.

It’s in our DNA.


We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global. 

We’ve been doing it for 30 years.

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You might know

us from Avios


The currency that can be collected with everyday spending and redeemed on travel.

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IAG Loyalty furthers its 12-year partnership with Bicester Village with a new way to collect with Card Linked Offers (CLO), making earning Avios even easier for customers.
Tune into episode 458 of the Let's Talk Loyalty podcast to hear from our Chief Commercial Officer, Rob McDonald and our Chief Customer Officer, Silvia Espinosa de los Monteros.

IAG Loyalty and Finnair have today announced the loyalty programme of theoneworldairline carrier will adopt Avios as its new loyalty currency in 2024.

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Hear the latest news from IAG Loyalty

Your loyalty

journey starts here


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Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions

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Speak to an expert


Unlock your true value and enhance your loyalty offering

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Engage your employees


Motivate and incentivise your workforce with employee rewards

You're in

good company


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