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• Companies sign multi-year extension of their partnership, including successful British Airways American Express Co-brand Cards

London – Nov 7, 2025 – IAG Loyalty, the loyalty business of...

• Every €2.50 in Tesco Clubcard vouchers can be converted into 600 Avios, the reward currency of AerClub, and redeemed on flights, upgrades, car hire and more
• Just €17.50 in Tesco Clubcard vouchers...

• Members of The British Airways Club can now redeem their Avios for savings on over 300 new products and travel accessories
• Avios Shop will stock market-leading brands such as Apple, Antler,...

• Customers can now supercharge their shopping with savings on Apple’s newest products such as the iPhone 17 
• This move gives members of The British Airways Club more flexibility to redeem Avios...

IAG Loyalty has announced the appointment of Mark Hall as Head of Product & Sourcing at British Airways Holidays, from 6 October 2025.

• Wanda by Avios introduces a new groundbreaking travel insurance product that includes more cancellation flexibility, fast flight delay compensation, Avios Protect^®, and other benefits that make...

• Cape Town is the latest British Airways long-haul Avios-Only flight destination 
• This popular route will be made available for customers using their Avios over the festive period  
• Since the launch...

Aer Lingus’ AerClub members can now collect Avios on every journey they take using the Uber app, by simply linking their AerClub and Uber accounts.

LeShuttle and IAG Loyalty have today announced a new partnership, allowing customers to collect and redeem Avios for the first time on LeShuttle journeys across the Channel.

Loganair, the UK’s leading regional airline, has officially transitioned to Avios as the currency for its newly rebranded loyalty programme, Loganair Loyalty.

• Loganair will become the seventh airline to adopt Avios as the currency for its Clan loyalty programme in 2025.
• The airline’s adoption of Avios will see more than 1 million extra seats made...

IAG Loyalty furthers its 12-year partnership with Bicester Village with a new way to collect with Card Linked Offers (CLO), making earning Avios even easier for customers.

Tune into episode 458 of the Let's Talk Loyalty podcast to hear from our Chief Commercial Officer, Rob McDonald and our Chief Customer Officer, Silvia Espinosa de los Monteros.

IAG Loyalty and Finnair have today announced the loyalty programme of theoneworldairline carrier will adopt Avios as its new loyalty currency in 2024.

UK-wide study suggests 92% of consumers are turning to loyalty programmes for everyday spending to make their money stretch during the economic downturn. Discover more in our thought leadership report.

IndusInd Bank has partnered with Qatar Airways and British Airways to introduce a tri-branded credit card. The first of its kind in India, this new credit card will launch within the first half of 2023.

Reward Gateway, a global HR technology and employee engagement company, today announced its partnership with IAG Loyalty to add Avios to its selection of employee reward redemption options.

IAG Loyalty has today announced it is launching a new partnership with Uber in the UK, enhancing the value of its global currency, Avios, and helping British Airways Executive Club Members get that bit closer to their next rewarding experience.

IAG Loyalty has today announced it is launching an online wine delivery business – The Wine Flyer – enhancing the value of its global currency, Avios, and helping loyalty programme members get that bit closer to their next rewarding experience.

Through the new joint partnership, renters across the U.S. will be able to turn their largest monthly expense into international travel to thousands of destinations with some of Europe’s top airlines.

Tune in to this exclusive episode of Let's Talk Loyalty to hear from our Chief Product Officer, Stephen Scott, on some of the new and big ideas in loyalty right now.

Qatar Airways has today announced that it will be adopting Avios as the reward currency for all members worldwide from late March 2022.

IAG Loyalty, the owner of Avios, today announces the launch of two new credit cards in partnership with Barclaycard, one of the UK's largest credit card providers.

Adam Daniels, CEO, IAG Loyalty shares some thoughts regarding loyalty, how IAG Loyalty has responded over these last difficult months and looks to the future, sharing a glimpse into what IAG Loyalty is working on.