Getting to the point of loyalty in a cost-of-living crisis

What’s the point of loyalty in a cost-of-living crisis? How does consumer behaviour change during times of economic uncertainty?

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Download the full report and find out today.
92%
state that loyalty programmes provide extra value during a cost-of-living crisis.
55%
of people are finding new ways to collect points at this time of crisis.
53%
find it harder to give up their annual holidays than their own birthday.

Loyalty programme members can provide up to 5x the value of non-members* – so their importance to your business is clear. But as the cost-of-living crisis sees consumers reducing their spending, how will their behaviours change over the coming months? And just what does it mean for you and your programme?

We commissioned a behavioural experiment with over 1,000 people from the UK to understand how they really feel about loyalty heading into 2023.

*Based on UK-based British Airways Executive Club Blue tier members vs British Airways customers not enrolled in any programme.

With this report you can:

  • Explore the importance and value of loyalty programmes during a cost-of-living crisis.
  • Learn how loyalty behaviours are being impacted – and how your own loyalty offering could be affected.
  • Uncover the role rational and emotional behaviours play when consumers consider collecting and redeeming loyalty points.
  • Find out what consumers' intentions are when there is more pressure on their wallets – and what this means for loyalty.
  • Discover which rewards people prioritise during a cost-of-living crisis.

To download your free copy of our report, simply fill in your details above and we’ll send it straight to your inbox.