Posts by Christopher Player:
Brands often pride themselves on giving customers an endless number of choices when it comes to their services. But how much is too much?
It’s every brand’s dream to gain a community of loyal customers. Brands are constantly looking for ways to keep customers engaged and create long-lasting relationships.From personalisation to ...
In today's hyper-competitive market, brands are constantly seeking innovative ways to cultivate customer loyalty. The question is, how can these brands create a sense of achievement that motivates...
Why are we so easily drawn in by points, badges, and leaderboards?What psychological levers can brands ethically pull to foster loyalty through gamification?
Today, there is an abundance of psychological data available that attempts to explain human behavior, from our experiences and how our environment shapes us, to our buying and spending habits....
In this article, we’ll uncover the secrets to tailoring products, services, and marketing messages to meet individual customer preferences and needs, leading to deeper connections and increased...
When it comes to loyalty programmes, we speak extensively about the importance of dealing with feedback and listening to customers. In this article,we’ll explore how we do that practically, and share...
What makes a good loyalty programme? How have shopping habits changed? What are consumers’ priorities right now?
‘Innovation’ is a word we hear again and again in the business space. Brands are using new methods – innovations – to become better, to stay relevant, and to provide the best possible service for...
Brands. Social media. Loyalty.Social media has become essential for companies to manage their reputation – as 89% of global consumers say checking online reviews is part of their buying journey....
What’s better than shopping at all your favourite retailers for all the pieces you love most? Being rewarded for it.
Loyalty and partnerships go hand in hand. The right partnerships can elevate your brand as well as engaging current members whilst attracting new ones. We spoke with David Black, our Head of Retail,...
In a world of choice overload, where so many brands are talking to consumers all at once, it can be a tricky task to get attention from customers – and to position yourself as valuable and different....
Customers don’t just want to buy things from a brand – rather, the vast majority say they want to form a relationship. When thinking about the customer experience, it’s important to remember that,...
As consumers are increasingly seeking ‘good times’ with greater intention, here’s how loyalty can drive value for your business whilst making your customers even happier.
Technology is changing, developing, and revolutionising the world at a super-fast pace. Humans are changing too. Here’s how you can use tech toimpactthe loyalty space, with humans at the forefront of...
To foster customer loyalty, encouraging an emotional connection to the brand is the most important place to start.
IAG Loyalty and Finnair have today announced the loyalty programme of theoneworldairline carrier will adopt Avios as its new loyalty currency in 2024.
The Spectator Magazine is now an official Avios collection partner.
You can now keep on top of British Politics, culture and current affairs with the world’s oldest and now Europe’s fasting growing...