IAG Loyalty and Finnair have today announced the loyalty programme of the oneworld airline carrier will adopt Avios as its new loyalty currency in 2024.
London, UK - Wednesday 16th August, 2023. The partnership is the next step in the expansion of the Avios currency worldwide, ensuring the 40 million+ members can enjoy Avios on even more routes and on even more rewarding experiences.
It follows last year’s ground-breaking partnership between IAG Loyalty and Qatar Airways that saw the airline join British Airways, Iberia, Aer Lingus and Vueling as adopters of Avios.
IAG Loyalty CEO, Adam Daniels, said: “Finnair’s adoption of Avios is recognition of the global significance of our currency, the incredible value and the wide range of benefits it has for members. We are delighted to be able to play a central role in a new era for Finnair’s loyalty programme, as we continue to grow the Avios currency globally and extend our leadership in loyalty.”
Finnair SVP Customer Engagement, Rogier Van Enk said: “2024 marks the start of an exciting era for our loyalty program, with new benefits and improved options for our members to use Avios - both within Finnair and within IAG Loyalty’s partner network. We look forward to a great and long-lasting partnership for many years to come.”
IAG Loyalty currently partners with over 125 leading global brands such as American Express, Nectar, Uber and Marriott.
The official press release in PDF format can be viewed/downloaded here.
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